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In the bottled water market, consumers know what’s inside the bottle. The label is what makes the difference – and Western Shield is here to help.
Over the last few decades, the bottled water market has erupted. Bottled water is now the second highest selling beverage in the United States – with more sales than milk, juice, beer, or anything other than carbonated soft drinks. Unlike variations of those products, there’s generally no taste difference between brands of water. The sales and popularity of bottled water lives and dies by the branding, which is communicated most directly to consumers through the label.
Western Shield has industry-leading custom label printing practices to precisely bring your brand vision to life. We even have a team of in-house graphic designers to create an impactful label, should you need more than printing solutions.
Weddings, baby showers, sweet sixteens, conventions – whatever the event, add a distinctive element with custom printed labels for water bottles.
Outside of the bottle, there’s not much difference between brands of water. There’s no secret formula. Create brand identity and desire with water bottle labels.
Create a visual that consumers will remember and reach for on the shelves. Transparent labels or a variety of water bottle sticker options can be high-impact.
Metallized papers, metallized films & foils are the perfect pallette to create eye-catching graphics that will jump off the shelves. These durable materials create a mirror like effect, typically in silver or gold, presenting a strong, clean image. Because of their durability, they are also found in applications that require resistance to scuffing, abrasion, sunlight, and moisture.
Screen printing is often used on labels for cosmetics and HABA applications. This printing method is capable of applying a very thick layer of ink, which creates a durable, raised image. This “relief” supplies the tactile feel desirable to many marketers. In addition, unlike other printing methods, lighter colors can be successfully printed over darker images. Finally, the screen method can print a good opaque white image, a difficult task for other technologies.
Film labels can be used for a variety of applications, particularly those with exposure to moisture, chemicals, abrasion, sunlight, or that generally require a durable material. Films are available in clear, white, pearlescent, metallized, rigid, squeezable, conformable, and many other variations.
Western Shield is always courteous and knowledgeable! -The Bread Garden
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