Using three panels for printing, you can put your advertising/branding front and center, while listing ingredients and regulatory information on the back and base panels.jason-subrella-ecl_back.jpgjason-sunbrella-ecl-open.jpgjason-sunbrella-ecl.jpgnutriobiotic-gse-ecl.jpgnutriobiotic-gse-ecl_open.jpgthai-green-curry-sauce-ecl.jpgthai-green-curry-sauce-ecl_open.jpg
Use the hidden panels of an ECL to offer rebates, promote contests or sweepstakes, or as a supplement to your advertising campaigns.
An ECL allows another level of interaction with the consumer above and beyond a traditional label.jason-subrella-ecl_back.jpgjason-sunbrella-ecl-open.jpgjason-sunbrella-ecl.jpgnutriobiotic-gse-ecl.jpgnutriobiotic-gse-ecl_open.jpgthai-green-curry-sauce-ecl.jpgthai-green-curry-sauce-ecl_open.jpg
Expanded content labels (ECLs) are the ideal way to increase “real estate” available for information about your brand, company, or product. By using an ECL, you triple your print space, which means you can add all necessary regulatory copy and additional product specifications without diminishing your ability to promote your brand or highlight the benefits of your product. In addition, ECLs allow consumers to interact with your products, making them the perfect medium for promotions, recipes, games, sweepstakes, contests, and cooperative advertising.
At Western Shield, we pioneered a proprietary method to print ECLs in a single-pass. The results: perfect color matching across panels, improved efficiency (lower cost to you), and the ability to print up to 7-colors on one of the panels (including 4-color process printing). We also offer multiple material options, a notched base for easy opening, and improved resealability.
Need more space? No problem. We also offer booklet labels. These heavy-duty booklets have more hidden panels than traditional ECLs. In fact, some booklet labels can be up to 16 pages – a great option for large quantities of information that need to be conveyed in a limited space.
Saying ‘yes’ when other label makers say ‘we can’t’
We always go the extra mile at Western Shield. When an idea is still just that – an idea – we work to bring it to fruition. Here’s what nutritional supplement company NutriBiotic had to say about our approach to their new label concept:
Discover how far Western Shield can take your expanded content label. Call us today. We’ll help you provide your customers with engaging prizes, contests, and much more.