Screen printing is often used on labels for cosmetics and HABA applications. This printing method is capable of applying a very thick layer of ink, which creates a durable, raised image. This “relief” supplies the tactile feel desirable to many marketers. In addition, unlike other printing methods, lighter colors can be successfully printed over darker images. Finally, the screen method can print a good opaque white image, a difficult task for other technologies.
"We decided that an expanded content label (ECL) would work best for us since we had a lot of information that we wanted to communicate. So we called around, spoke...Kenny Ridgeway, NutriBiotic