Wesern Shield Label Company

Instant Redeemable Coupons

Instant Redeemable Coupons (IRCs) offer incredible opportunities to boost sales. What’s more, according to www.ilovecouponmonth.com, coupon usage in 2011 was up across all age groups and income brackets. How can you take advantage of this fact to increase sales? Well, what better place to put a promotional offer than right on the label of your product?

Add Value

Now, more than ever before, consumers are shopping for the best deal. An IRC allows you to communicate a valuable offer to the consumer right at the point of purchase.

Differentiate your Brand

Stand out from your competition on a crowded retail shelf.

Capture Attention

IRCs help to capture the attention of the consumer right as they are preparing to make a purchase decision.


No-clip coupons persuade consumers in the store

Coupons have evolved. Consumers no longer want to take the time to clip them from the Sunday paper. Rather, they want to find them online or, better still, find them ready-to-use and attached to their favorite products. That’s where we come in! Our Instant Redeemable Coupons are affixed directly to your product.

Instant Redeemable Coupons (IRCs) can be printed on three panels (front, back, and base) to attract attention and give consumers yet another reason to put your products in their shopping cart. At Western Shield, we help manufacturers drum up sales with unique and innovative redeemable offers:

  • Peel & Scan Coupons
  • Point of Purchase Coupons
  • Mail-In Rebates
  • Tracking Devices and QR Codes

Our IRCs are specifically designed to lift from anywhere on the label. That means no pesky ‘designated lift’ areas that make coupon removal difficult. The adhesives that we use are also engineered to remove cleanly, leaving NO residue or stickiness. And our special die-cutting, perforations, and security features make matching your custom specifications easy. Food and Drug Administration (FDA) approved adhesives are available for direct food contact applications.

To get the most from your IRC, we offer both clear and printed base options. Clear base IRCs leave a clear film when coupons are removed, allowing graphics underneath to show through. Printed base IRCs, on the other hand, give you space for additional 6-color branding, promotion, or product information.

Common Applications for Instant Redeemable Coupons:
  • Instantly Redeemable Coupons
  • Instant Rebates
  • Mail-In Offers
  • QR Codes
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I’ve been working with Mike Hartman since May and I’ve found him to be prompt, helpful, and informative. He is also very gracious; I always feel like he appreciates our business. I plan to continue working with him and would certainly recommend Western Shield both within my organization and externally. Jade-Mary’s Gone Crackers    

Great Sales Rep!